Building Your Coaching Business – Information Marketing – What to Do When You Get the Appointment

Here are some power questions that will grab your prospective client when you have your meeting.

Stop selling, and start helping. You will see your sales close ratio go up 5-10 times from where you are if you’ve been “selling” during those meetings.

Although this article is meant to show you how to follow up the Information Marketing letters we mentioned in the previous article, this approach still works for almost any sales appointment.

Just keep in mind that “you are not there to sell,” you are there “to help.” There is a clear distinction, at least as far as how the prospect perceives it.

Does that mean that you aren’t going to close, no, you will. However, you MUST be there to help him no matter where that may go. You are there to help the prospect find the answers he needs to solve the problems you are going to help him discover. You will work on HIS problems together heading for the answers. When he finds those answers, he will recognize that you were the one that guided him there. And, in most cases, there is still more work to do. He’ll want you around to help him find more and more answers, and help him implement the actions.

Since you are not here to SELL, you will not be in the TELL mode. You will be coaching him to find his most important answers to his most important problems.

Here are some questions that just might help:

Start your meeting off by asking them to explain what was the most beneficial thing they got from the article (assuming this is the follow up to that information marketing campaign). If this isn’t a follow-up to an information article campaign then just go directly into the questions that follow.

  • What are your biggest goals for your business this year?
  • What are they worth to you, if you could achieve them?
  • If you could achieve them sooner than expected, what would that do for you?
  • What has been the biggest obstacles to you pulling that off?
  • What might have delayed achieving those on time?
  • If you could solve those problems in the next week or two, what would that do for you?
  • What has it cost you for not achieving those?
  • What is it costing you every week that you don’t achieve those goals?

You want the prospect to define the value of achieving those goals in dollars and cents. What it has cost them in not achieving them. That sets a value for moving forward and a cost for not acting.

You’ll see that most will decide to move forward either at this meeting, or a meeting that follows up quickly.

If the prospect ultimately says he isn’t ready to move forward, what do you do?

Ask him when he absolutely has to have this problem resolved?

Make sure that you know what the weekly cost to him is for every week that this is delayed, because the chances are that the delay is more costly than your fee. This might be worth a discussion before leaving.

When he gives you a date, ask him if he’d like to continue receiving your articles on how to resolve his problems. He’ll be on your list, and it wouldn’t hurt to have some hints and tips about it.

When the date comes up, give him a call. There is a really big chance that he hasn’t done anything to fix the problem. In that case, show a concern that he said it was costing him $______ a week, and you have some other suggestions that might help out. Schedule another appointment to talk it over.

Remember, your fees ARE going to be less than the costs he is facing in not getting it fixed.

You are selling your value, not coaching or consulting. Be able to give a testimonial that shows how much other clients gained from your coaching.

Put Business Information on Top With Promotional Baseball Caps

Wearing caps has been a craze among people of all ages since their inception. There are different types of caps available, but baseball caps have been hot favorite because of various reasons. These caps are not only popular in the Brazil, Japan or United States, but also in almost all parts of the world. Because of their popularity and wide use, they have also gained popularity as one of the very much preferred promotional advertising gift items. Now, all types of organisations give preference to these caps because they have hot favorite of people of all ages.

No doubt, these caps are the common form of promotional apparel that every entrepreneur wants to present his existing customers, potential clients, employees and anyone related to business. In order to increase the sale of the products or services, these caps are the right promotional tool. Why these caps are preferred very much? Reason is simple as they have enough space on the front to imprint company name, logo, message or website address. In addition to the front, they have also enough space on various other sides to imprint something. At the working places like in retail stores, workshops, these caps are distributed frequently among the workers.

Distribution of these caps not only promotes your business, but also helps in making a unique working environment. Talking about the baseball caps, they are not only associated with those who participate in the game of baseball, but also it is worn as a fashion accessory or semi-practical headgear. They are like the soft caps with long, stiff brim that may either be curved or flat. Plastic or elastic adjusters are used in the back of these caps in order to quickly adjust to fit different wearers.

You can buy them according to your choice as they are available in a variety of colors, designs, shapes and sizes at easy on the pocket prices. You can also get them made in your desired designs and color. These caps can really increase your sales to a great level because when people see people wearing caps imprinted with your business name or logo, they will attract towards you and prefer to use your services or products.

Catering Business Information – An Ideal Venture for You

Do you want to earn extra income? Then start a catering business now. Creating a catering business might not be too hard but it is definitely risky. Venturing in this kind of business needs your skills to capture the taste of countless people and discovering the fine art of preparing food. Like any other types of business, of course where you invest your hard earned money, you hope to make the business grow. It is indeed necessary that you got to be prepared and wise from the very beginning of the business venture. You cannot just go through the business venture lacking any preparations and knowledge of being a caterer.

There are some things that need to be considered in opening a catering business so that it will succeed in the long run. Besides hiring a caterer, you must device a business plan to be your guide. It would be better to put into writing the ideas which are playing in your mind the moment you think of opening a catering business. This business plan must include goals classified into short term and long term and also the activities and plans that you want to carry out.

The business plan must also have manpower, investment needed as the marketing initiatives. This will be your reference and guide in making your catering business successful. Whatever plans you have for the business, it would be of help if you include the feasibility and profitability of your plans. The initial cost should be taken into consideration before putting up the catering business. The costs include salaries for the chef and first few employees; cost for the utensils and the industrialized kitchen you will work with. The next thing to focus is the definite regulations and rules of the local health department.

It is important to check the local health department and check the regulations that apply to you. You might need to check out laws governing your business and might need to get permits. This might save you from any problems that may occur later on. It might be of help if you will hire an expert to manage legal matters. Aside from the business plan, marketing strategy is a must for the business. You must know how to capture the taste of the potential customers with no spending lavishly on the ingredients. It is also to think of ways on how to reach the target market. In addition, you have to make a way in keeping a good business relationship with them.

Word of mouth is one of the best ways to market and promote your catering business. Therefore, you have to make it a point to make a goof impression on every customer that comes to your business. Another thing to promote your business is through networking. Never miscalculate the power of having connections. Other people go for charity and volunteer works or organize fund raising events. Clients will come to your business and there is a possibility that they will be your regular customers. Printed coupons and flyers can also be effective in promoting your catering business. In the opening, discount can be given to the first few customers so they can become loyal customers.

In opening a catering business, one must be ready for all the risks since all business ventures come with risks so make sure to be well-prepared when starting your business. Being ready and prepared increase your opportunity of creating a profitable business. Business people know that it’s hard to gain potential customers but it is even harder to keep the loyal customers to continue and stay to support you. However, these risks can turn into something profitable as long as you have expert and friendly caterer and the business plan and marketing strategy are prepared well.

Legitimate Home Based Internet Business Information

Are you someone that wants to find a legitimate home based Internet business? Well, for those that need help to learn what to look for, you should know you have come to the right article. Before you get started with your home based business, there is some information you will need to know:

You need to figure out what business you will be doing online in order to determine if you need a website or not. Virtual assistants and stuff like that will not require a website. However, if you are selling stuff from your home, then you may want to create a blog or website. Affiliate marketing will definitely require a website. You may say that there are online auctions you can sell your products. However, the only problem with those websites is the fees they take out for selling. Of course, you’re paying for them advertising your products on their website.

When you want to sell products online, there are a lot of things you will need to do if you want to do it from your own website. Those things would be promoting, advertising, and adding article content on the website that contains SEO. If you want to know another legit business, you may find article marketing or video marketing to be a good business. Video marketing takes skills in editing videos and promoting clients in videos.

The article content marketing can be a very good business; all you need is a team of writers and a good website that can pull traffic everyday. You will find that most businesses do start from scratch and can be shaky through the first few years, but once you get established, you will do fantastic.

We all know that many legitimate home based Internet businesses have a slow start off, but that depends on what route you go. You may find that many people do make a living off home businesses, why cant you?

Finding a legit home based business may seem like such an obsticle to find, but it really isn’t.

The answer to finding a true legit home business is right in front of you. The internet is full of unlimited resouces to find a business that fits your personality and interest.

You can go on the search engine and look up scam reports, user reviews, success stories and so forth. The key is to get legit information from real people who have already tried your prospective home business.

Your Goal is to find those who have already test driven your prospective home business before you gamble any of your own money into it.